Brand Name: ESPRIT origin: United States

1968, the U.S. West Coast in San Francisco, the sun bright, the sea breeze is cool. A young couple ESPRIT founded the company here. Thirty years, esprit products in the fashion industry has been vigorous buoyant, lively and cheerful image of the unique, and by the pursuit of healthy, active life, loved people, Esprit essence of American style flush the whole of Europe at that time. In 1979, John. Quesada designed the famous wax effect ESPRIT logo. Although it has been worried that customers will not be identified by the letter E made three bars, but the new logo eventually become the fashion world's most memorable classics one of the trademarks.