Analysis of cosmetics packaging

 Skin care cosmetics for the majority of mainstream readers in the survey, up to 87% mainly use skin care cosmetics, makeup cosmetics and for only 2.7% of users, user types are 10.3%. The results also Survey: 48% of people in addition to once daily cosmetics, 41% of people use several times a day. This shows that have become popular in the Quanzhou cosmetic products, the penetration rate is very high. in the use of frequencies, the men and there are obvious differences, Ms., 48.5% of women choose ; once a day.
long time, the male cosmetics in the cosmetics market has been in a weak position. As living standards improve, more and more men began to focus on their grooming, began to care about their skin, which is already in the previous analysis mentioned. that, Quanzhou consumers is how to treat the current shortage of male cosmetics, what are the problem then?
44.6% of respondents believe that the current variety of male cosmetics, not rich, 22.1% of respondents consider the purchase of inconvenient, 20.1% of respondents believe that the quality is not good enough, 21.1% of respondents believe that dysfunction, 13.4% of respondents are not satisfied with the service. can be seen, the current field of male cosmetics in Quanzhou, variety, quality , function, ease of purchase and so there is an obvious lack of Quanzhou, which also shows the male cosmetics market has great development potential, and shopkeepers can not miss a big cake.
supermarkets, the largest sources of sales channels from cosmetics Look, there are 96.4% of people buy their own, with 3.6% of the person is a gift to friends and relatives. Among those who buy cosmetics, 45.3% were bought from the supermarket, 42.7% choose cosmetics stores, 12.7% in the general cosmetics store bought, but only 4% from beauty salon. This shows the cosmetics market in Quanzhou, one of the major features: more people are buying cosmetics in supermarkets, particularly supermarkets, which is developed in Quanzhou reason. exclusive cosmetics shop skin care practitioners generally have the expertise to provide consumers with detailed product introduction and consultation, and cosmetic stores offer rich varieties, so a large portion of people in the store to buy cosmetics.
in skin care products price survey, 42% of respondents could accept the price of 20 yuan to 50 yuan, 29% of respondents could accept the price of 50 yuan to 100 yuan, 13.7% of the surveyed who can accept the price between 100 and 200 to receive more than 200 skin care products, only 2.7% of respondents. Thus, the price of 100 yuan more popular skin care products, consumers in Quanzhou.
in Young people are the main force in the consumer survey, we found that the age of users concentrated in cosmetics between the ages of 20-40, the proportion of up to 84.6%, and 20 years of age, 40 years of age the proportion of users is small. The survey also showed that the age of 30 years of age consumers, cosmetics consumer in the months between 50-100 dollars more, accounting for 40.3%; the age of 30-40 years old consumers, the acceptable monthly average consumption of 50 yuan has 40.7%; while the consumption level of 50-100 yuan accounted for 37%, little difference between the two. but older than 40 years of age in the elderly and lower spending on cosmetics every month for cosmetic consumer is willing to The amount accounted for less than 50 68.8%. This is their living habits and consumer attitudes has a lot.
I. Overview
cosmetic packaging in the cosmetics packaging, as the technology level, Packaging development gradually highlight highlights personalized and innovative, new technology introduction and application of new technology, new materials development and alternative environmentally friendly characteristics, such as safety and convenience of the packaging will be more welcomed by the market. In China's accession to WTO, global brand business enterprises in international competition has become an important strategy, brand development, brand education, brand innovation, and increasingly also the importance of domestic enterprises, although not extensive international brand brand management experience, but also the lack of successful brand management operation, but the Chinese nation companies still continue to explore, in innovation and development. to cosmetics, cleaning products industry, for example, although still in people's minds left the green metal cover of white porcelain, antique, affordable , eye cream, but this has been famed in the 80s the country, with hundreds of millions of customers of the old brand, and now can only ever be cut with consumer groups to maintain its modest sales of the. across the intervention of outside information, the use of new technologies , the emergence of new products, and the overwhelming packaging and publicity, research aimed at only one?? fight every hesitant customer. greatly enriched in the article today, do not change, not innovation, should be eliminated.
For the new products is concerned, if the use of innovative packaging, then the force of the impact on customers will be greatly enhanced. Another innovative packaging can be a very ordinary products add luster and appeal.
in personal care supplies and fragrance market, the product packaging has become the retail shelves of consumers looking to quickly lock the important factor. because the contemporary consumer packaging design has been getting to know, from mass market to high-end stores, from glass to plastic bottles, perfume and cosmetics marketers increasingly focused on innovation and unconventional packaging. for the end consumer attention on the intense competition, many packaging suppliers that the product design becomes more important than ever. personalized custom demand drives production ( consumer demand for different modes of production to personalize) continues to develop, patent mold popular companies in the industry.
of the leading cosmetic packaging materials
general sense of the direction of products, beauty salon supplies and perfume and other categories. According to the China Association of Fragrance Flavor and Cosmetic Industry relevant personnel, a variety of eye cream, night cream, SOD can be classified as honey and skin care products, sunscreen, etc. the list, shampoo, hair conditioner, hair water, lipstick, eyebrow pencil, nail polish and other cosmetic products are grouped into beauty salon supplies, and perfume can always dreams of. cosmetics, fashion as a consumer, it needs high-quality packaging materials to enhance their social status . At present, almost all kinds of materials are used in cosmetic packaging, and glass, plastic, metal three materials is currently the main materials used in cosmetics packaging containers, boxes are commonly used for cosmetics packaging. and new processing technologies, the pursuit of a new shape, has been in the cosmetic packaging container industry development focus areas. is not limited to glass bottles, plastic bottles, the application of new materials has become the cosmetics industry launch new products, improve existing products as a way out. example, the last year of the This increased the affinity of a product. on the basis of the existing strong brand, but also in packaging design and materials up and down a lot of effort to improve, and strive to be design and adoption of the new bottle, cosmetics manufacturers will be the winning end after one of the means. In the field of skin care products, durable, beautiful packaging is endless.
the industry to the north produced a Cosmetics Co., Ltd. Case Study of crystal products, said its manufacturing process is relatively unique paste??? cream machine with an automatic computer system of the efficacy of the different essence made of spherical particles, filamentous flowers and other shapes, placed miles transparent gel-like, not only crystal clear appearance, stylish appearance, and its essence will be a complete seal, and the use of active metal ion conduction, so that the skin care products than the average paste more quickly and more effective in restoring skin natural vitality, eliminate skin problems. Therefore, the designers take into account the aesthetics of the paste in the choice of bottle packaging, there is tendency to choose the transparency, and plasticity, and feel the same and more solid and glass plexiglass material, adding to the quality, superior gloss of gold, silver cap, hoping to give the crystal series luxury cosmetics, fashion, product content. And then they also proved the correct choice of packaging.
It is reported that this series of products on the market, it has been the target consumer group??? young female consumers of all ages. protective, functional and decorative one less both the protective, functional and decorative. According to market research, we predict that l c r is the future of one of the development of cosmetic packaging. market. In order to meet customer demand, companies choose to produce more products without preservatives. Therefore, the enterprise had to fill them in small containers, so that people can run out of time, such as many brand essence is to use this kinds of packaging. Although this cosmetics generally expensive, difficult to become a mainstream product, but it is the future of fashion, luxury lifestyle, identity, and thus have a stable consumer base. followed by the development of green packaging design. Currently, a growing number of cosmetics companies began to focus on environmental issues, the choice of packaging materials in cosmetics, will also be taken into account on??? these materials can be recycled? , environmentally friendly packaging materials will be the trend. and the design of any shape??? as long as you have enough imagination. With multiple technologies into a plastic, plastic packaging on the one hand to fully cut off from light, air, skin care products to avoid oxidation, on the other hand, by blending different types of material , who in appearance can bring amazing visual effects and a unique feel and improve the hose can be tortuous. At the same time, vacuum packaging quietly rising. vacuum packaging can be protected with fat, retinol, vitamin skin care products. It has the protection of strong, elastic restorative advantages. vacuum packaging is another important direction of development is outstanding functionality, this is not so complicated for the container is very important. However, years of packaging plastic bottles in the future will still occupy an important position. light weight, rugged and easy to produce has been the dominant plastic container. by chemists and the efforts of manufacturers of plastic, plastic products and have made past, only the transparent properties of glass. and according to experts, the new plastic bottles can be dyed various colors, even after anti-UV treatment, but also no reduction in clarity.
Second, cosmetics packaging materials of glass and plastic Who Controls
cosmetics market the appearance of increasingly high demand for packaging, plastics because of its rugged durability and is widely used, the glass will give a sense of noble appearance, and therefore the primary election in the cosmetics packaging materials.
glass is very bright for perfume bottles, packaging, and plastic with a reasonable price and the quality of light won the competition in cosmetics packaging.
manufacturers do everything we can to find novel and attractive packaging, to highlight the product the inherent quality and shelf appeal. retailers display the product on the shelves are so many had to try to force the manufacturers to make their products seem different on the packaging. to make different products must be packaged design, the shape of the bottle caps and a lot of effort. According to RPC, said cosmetic plastic packaging manufacturer has given a lot of opportunities in this area can be used to produce a reasonable cost the economy many packaged, Creative's products. < br> plastic strength, light weight and other characteristics that make it difficult to break an invincible position in the competition, not only that, a wide variety of plastic packaging design can be achieved within a very short time and implemented in production. but the other in terms of today's highly competitive cosmetics market, packaging design decision is often the product will promote the market in the last seconds of the decision, thus ensuring the product development time keeping up with market trends and consumer tastes demand .
RPC believes that this situation led to producer in the absence of the final design decision on the two products difficult. RPC Rushden joined RPC Halstead, Superdrug skin care products with the production of the bottle and cap, is the manufacturer of the product Dewhirst Toiletries.RPC Rushden sales marketing director Mario Ciancio this comment, said: increase the burden of technology and style. transparent and attractive packaging products.
It Techpack British company, glass and plastics in today's rapid development of perfume, skincare and cosmetics packaging, each plays a very important role. PET plastic bottles and containers in these products particularly rapid growth in the field of applications, including shower gel, skin care, cosmetics, and glass is also still a place.
Techpack UK marketing director Trevor Hurrell said: So the glass is an absolute priority. However, development of the market too quickly, the development of a new glass packaging cycle is relatively long, time consuming and cost too much. demand is increased significantly. The company first joined the team, looking for alternate forms of glass, and has been signed with a number of large companies sales agreement.
glass is of course the protagonist of cosmetic packaging, PET bottles, cans are absolutely not far behind, they are concentrated in the main application of skin care products, shower gel and cosmetics. Trevor Hurrell this view is: , can be designed into a number of fashion, classic and transparent. Plastic used more and more widely, we believe the field of cosmetic packaging in the future will be more broad prospects. packaging design in the traditional. Stride Group began a few years ago were made of glass and plastic cosmetic packaging. The Company believes that the glass can be unisex cosmetics packaging, look simple and clean, very together the aesthetic demands of young consumers. According to the company, the glass is attractive, because of its transparent and pure qualities, and graphics can be opened independently, in line with environmental requirements. the company's spokesman said: whether these problems will affect the recovery of its purchase of the final decision. Truefitt and Hill product development to packaging, the packaging is just proof glass on the effect highlighted the important role of brand-name products. The spokesman continued: kind of material to interpret the quality. travel. But the company also the content of plastics and expressed concern about the compatibility of products, some products and plastic internal components may react. Stride company has a series of production molds plastic containers, these plastic packaging used to replace glass bottles. American popular glass and plastic will be used in skin care products gift packaging, the company believe that this method can be further promoted in the UK.
announced a new technology can produce the appearance of plastic imitation glass, Precise Plastics has developed two new specifications to match the size of the nozzle of the bottle with .30 ml of 13 mm nozzle, 100 ml with 20 mm nozzle. bottle blow molding process by injection molding, nozzle port standard curve. sidewall thick, hard feel strong. < br> Precise Plastics company is considering using some of the frosted glass at a reasonable cost, in which the glass can add some color to bring unexpected role for the product. plastic container during the trip very easy to use. Bemas in its small volume containers to increase of a 10 ml oval jar, the container with polypropylene material, is very suitable travel, sports and vacation use. According to reports, it is the smallest kind of a packaging container can be used in skin care products, sunscreen and deodorant and so on. The company's efforts to expand the scope of their containers in order to have greater flexibility to adapt to market needs.
Waterstone company expressed optimism about the development of glass containers, or even that the glass is no substitute for it a packaging material. Sales Director Jason Chapple summarized the advantages of the glass: market has its own can not be ignored. glass for a more luxurious products for cosmetics plastic. consumers need is thoughtful packaging, both the advantages of light plastic, but also deal more with the plastic container like a glass advanced technology. competition continues.
in cosmetics packaging, as the technology level, packaging development gradually highlight highlights personalized and innovative, new technology introduction and application of new technology, new materials development environment and alternative and other features, safety and convenience of the packaging will be more welcomed by the market. Look, in the packaging industry in a few wiping bright flash.
bright one: to highlight the individual in the packaging industry, cosmetics
Innovation is the soul , Techpack is a typical representative of the company business. the company was set up near Paris, an innovation center dedicated to the development of new concepts and new product prototypes. Innovation Center director Michel Limongi said, already on the packaging. women's cosmetics are often portable, not just at home, may be in the car or train. we had patience and a lot of women to communicate, to understand their real needs. > put a lot of energy, the company developed a series of unique packaging. Slim Palette is one example, it can be 180. full open, transparent and simple, the product within a glance. the box can be placed at the hinge of a mascara brush , or pencil, there is a Slim design can be put a lipstick, lip gloss pencil and two. HCT Packaging shows a new make-up box, a combination of letters and a new sense of clear structure. manufacturer of select Sexy four letters of the product name displayed in a transparent make-up box, place each letter in different color lip gloss, design is very clever.
Global Tube Italian manufacturer introduced a new concept of the hose, to meet the consumer requirements of portable and convenient. Combi Cap hose cover for sun or liquid foundation products, in addition to a second sealed cover for other products, such as lipstick or disguise with cosmetics.
bright II:
timely application of advanced technology to find more effective decentralized system does is to make their products unique one of the main methods. Seaquist Closures at Cosmoprof 2004, Italy held the prominent displays of the show spread its SimpliSqueeze valve system. In the case of the open bottle, the product only when the container will be squeezed out. SimpliSqueeze was originally designed for beverage products, but also in the field of cosmetics and other widely accepted. Teraxyl toothpaste products are also used this cap, you can use just one hand, not a big mess.
Airspray International Inc. in the foam on a decentralized system was a great success. According to the company president and CEO of the Robert F. Brands President said, to be more popular, widely used in bath, skin care products. sex, multi-layer plastic composite technology becomes more important. It makes different types of plastic multi-layer composite together, forming a container of any color and shape. the one hand, the isolation can make packing light, air, performance enhancement; on the other hand By embracing the different types of materials, in appearance to obtain a wonderful visual effects and unique feel.
vacuum packaging quietly rising. vacuum packaging can be protected with fat, retinol, vitamin skin care products, it has strong protection, elastic restorative advantages. vacuum packaging is another important direction of development is outstanding functionality, this container for the less complex is very important.
four bright colors: Packing style diversification
current emergence of a new perfume packaging trend, that is, using colored bottles, such as YSL 7 Calvin Klein perfume bottles and bottles of violets. bottle shape design is still the pursuit of simplicity, but more and more designers like to use colored bottles. Valois, said vice president Eric Vaxelaire, perfume packaging, more compact pump design, in particular, is especially popular low pump. Valvois the Compact series pumps are the industry's current lowest pump. in the cosmetics packaging industry, the braking device must be smooth and soft. Revlon's Age Defying Series products to give up the glass lid of the past in favor of plastic bottles and the Evolution pump.
five bright colors: the application of new materials
Transparency is a major current trend in cosmetic packaging, Qualipac Business Development Manager Domenic Maisano said that increasing the transparency of plastic resin, it can be close to the glass the appearance of plastic bottles, the resin not only increased transparency, degree of wear resistance is getting stronger. Heinz Plastics company recently introduced a Heavy PET plastic bottles, plastic bottles with this type of PET injection molding technology is the industry's first bottles to 3mm wall thickness of plastic bottles, plastic bottle popular thick and keep the growth rate for a long time. Abbiati & Fabbri Srl. the company launched at the show make-up box Bell series, the lid has a transparent window. The make-up box using extrusion processing, and positive processed with transparent window, saving the cost and production time. large transparent window can attract the attention of consumers, while a very good display their products industry occupies an important position. but because of fragile, inconvenient transportation shortcomings, they have been replaced by some metal packaging. In recent years, Western Europe, the United States, Japan and other countries will be added nano particles of ceramic or glass, get rich toughness of ceramic or glass materials. For example, the United Kingdom to alumina and zirconia nanoparticles were mixed in the laboratory has been high toughness of ceramic materials. In another example, Japan will alumina nanoparticles added to the ordinary glass, was changed brittle glass.
highlight six: green packaging
It means that the packaging industry, a new technological revolution?? address packaging waste handling and the development of degradable plastics.
Third, cosmetic packaging design, especially the female variety
cosmetics cosmetics, a wide range of . With the increasingly fierce competition in the cosmetics market, the cosmetics business to expand their share of product sales, more effort, in cosmetics packaging, promotional foot effort from top to bottom.
increasing the function and role of cosmetics refinement, and have integrated functions of cosmetics, more and more obvious differences in quality, packaging dazzling; same time, the businesses in order to better promote their products, and cosmetics for their own different characteristics suited to their own classification and packaging.
name cosmetics, many different functions, but its external shape and packaging of the adaptive point of view, there are the following categories: solid cosmetics, solid particles (powder), cosmetics, liquid and emulsion like cosmetics, cream cosmetics.
1, solid cosmetics packaging. solid relatively few types of cosmetics, there are eyebrow pencil, powder, lipstick and other types. such relatively simple cosmetic packaging.
2, solid particles (powder), cosmetic packaging. these are mainly cosmetic foundation, powder and other granular (powder) products, often used mainly in packaging cartons, composite cartons (use more cylindrical box type), glass bottles (wide mouth, small), metal boxes, plastic boxes, plastic bottles (wide mouth, small), composite film bag. In general, containers should be fine packaging and decoration printing at the same time, the use of plastic and metal containers, it is often associated with the printed carton fine match.
3, liquid, lotion and cream-like cosmetics, cosmetic packaging. in all cosmetics, such species and the largest number of cosmetics, packaging the form of very many, are: a variety of shapes and sizes of plastic bottles (generally through the beautifully decorated printing); plastic composite film bag (commonly used in cosmetics bag or lower end of economic cosmetics packaging); a variety of shapes and specifications of the glass bottles (including wide mouth bottles and narrow-mouth bottles, are generally used for more high-end cosmetics and a volatile penetration, with the packaging of cosmetic solvents, such as nail polish, hair water, perfume, toner, etc. packaging). For this package in the form above, sometimes with the way match with the color carton, color carton with the sale of cosmetics packaging components together to improve the quality of cosmetics.
4, spray of cosmetics packaging. spray packaging is accurate, effective, convenient, health, on-demand access to the advantages of quantitative, often used in cosmetics and requirements than the high-end directional and quantitative access to the cosmetics packaging. With this package in the form of a hair with mousse, hair plastic and other cosmetics. commonly used spray aerosol containers are metal cans, glass, cans and plastic aerosol spray cans.
Taking these factors, combined with the development trend of cosmetics and packaging, cosmetic packaging in the packaging of modern the choice of materials and containers, packaging containers and packaging containers design interior design, etc., has the following characteristics:
1. plastic materials and composite materials in cosmetics packaging in the growing range of applications, packaging, containers, In particular, the plastic bottle design tends to diversify.
2. limited the use of glass bottles. Since the inherent shortcomings of glass (such as proportion, fragile, etc.), for the general cosmetics, plastic materials, or if they can use Composite packaging alternative to glass containers, plastic containers are often used for packaging or composite containers, and for high-end cosmetics and a volatile flavor loss cosmetics such as perfume, the general or the use of glass bottles for packaging.
3 . packaging container specifications of the diversity to meet different levels of consumption. As the cosmetics market competition, the manufacturers put on the packaging of cosmetics is also growing. for the middle and low cosmetics, in order to meet the different needs, packaging containers the capacity of the size of the diversified, to facilitate consumer choice; for high-end products, take a small packaging capacity to meet the needs of low-income people, especially young girls to satisfy curiosity generated by consumer psychology.
4. cosmetic packaging design series. the so-called series packaging design, refers to a unified trademark logo and text font as the premise, with different colors, watermarks, or different forms of the same structure as the tone of the types of packaging design requirements with the different, different, there are the same, both diversification, but also the overall feeling. in the practical application of cosmetics packaging, there are two cases, one: the same brand, different functions for complete series of cosmetic packaging, to facilitate consumers to buy, while the overall price is lower than the total price purchased separately. such as a series of brand cosmetics, keeping the overall design style, and then use a larger container, the collection of all kinds of cosmetic packaging, as a unit sales of total sales; The second is: the same brand, same main function, but a series of auxiliary functions of different cosmetics, or the same brand, same features, but a series of different formulations of cosmetics, packaging design in the Design of a series carried out . such as a brand of a variety of cream, and its main functions are the skin, but the accessibility of different, another example, a brand of a variety of facial cleanser, its functions are cleansing, but the manufacture of different formulations. For Such series of cosmetics, packaging design, packaging design should be consistent with the characteristics of series, both to the role of packaging series, and it helps consumer choice.
5. cosmetics packaging more and more development should be individualized needs. cosmetics packaging must be properly convey the different personalities of the cosmetics consumer demand required by the characteristics of the aesthetic taste of the performance of different groups, can be successfully achieved sales of cosmetics.
6. some cosmetics, such as mousse, perfume and other products spray packaging and other packaging forms, to facilitate consumer use. cosmetics container packaging design more and more attention and accessories designed to make consumers take a variety of environments easy to grip, easy access, easy to quantify. < br> IV, cosmetics packaging security printing anti-counterfeit packaging technology
is by means of packaging, to prevent the transfer of goods in circulation and the process of being consciously ...