Shucu hard drive lost its inkjet printer sales

 Shucu difficult to drive sales

Jin
inkjet printer laser printer lost its more favored by the small and medium enterprises this year's Shucu
close to the disk, the computer makers fight the same time, As the main force of the inkjet printer peripherals unexpectedly in the cold. domestic channel of the regional IT market feedback shows that the impact of falling profits by selling ink-jet printer Shucu voice is very weak summer sales are down over the years promoting the lowest point.
addition to the SME market demand remains strong outside the performance of ink-jet printer market losing ground, the market is not busy season on the gradual emergence of an abnormal situation. In addition, the printer supplies market for inkjet printers is also a lack of standardized had the potential to develop a more micro worse.
low-end laser printer under siege
the inkjet color printing machine in terms of more powerful, better, and the purchase cost is relatively low, so has been dominated by one machine major share of the market. However, with laser printing technology continues to improve, laser machine has been in print speed and print quality was generally better than the inkjet machine, more suitable for office users. And the price of this laser machine also a substantial decline in two years, therefore, laser machine in accelerating the pace of development.
Insiders said that, as early as 2006, laser machine market share has more than inkjet machines, accounting for one Machine .2006 market dominant position of the quarter, the laser machine in the chain growth increased in the fourth quarter reached 16.1% .2007 In the first quarter, due to the seasonal impact of the Spring Festival holiday, office products market, including market sales of one machine With the dramatic decline in such an environment, the laser machine remained 4.2% of the chain growth, market share reached 59.5%, visible laser machine a good prospect.
However, the days of ink-jet printer has going to hell. reporter visited the market found that some laser printers on the market price has dropped to 2,000 yuan, while the loss of print quality and supplies advantage off than inkjet printers. Many had wanted to buy inkjet machine consumers to understand the laser printer product features, they all made the choice again. Some SOHO users and small and medium users of the laser is more obvious preference for one machine.
profits of the individual market bottomed out
inkjet printer is almost in as porters. We sell a printer that is about 500 yuan, the profit will not exceed 10 yuan. Shucu, Hancu peak hours or holidays, these shipments, the more modest profit. Fortunately, there are some rebate companies, or business can not do so already had. inkjet printer, the profit also up and down in the 20 yuan. Now is the Shucu, channels bargain to kill so badly, the profit is almost impossible. The company has been relying on the performance of consumables, maintenance of vendor rebate and shipping industries.
Canon inkjet printer product lines is responsible for a responsible person, although sales of inkjet printers has been good, but the profits the company is almost zero. vendors need for ongoing investment in inkjet printer market: First, we must do may enhance the market share of printer products in order to promote the sale of the original supplies; Second, give dealers more profit, training channel loyalty, in order to stimulate the growth of sales of other products.
The official also said that a loss selling printer supplies from the original to make money, is already a well known secret in the industry. But there is a market share of sales of supplies and the need to do to ensure that the user base. This is the position of many inkjet printer manufacturers adhere to the most important reason. < br>
chance of commercial demand for procurement in the industry, the current view of most ordinary users always look upon the inkjet printer business inkjet printers, so they created awareness of the various business inkjet printer errors, mainly concentrated in high cost, low speed, print quality can not match with the laser, low efficiency, poor reliability of five.
However, product and technology development today, inkjet printer manufacturers have not , business users also can not afford to do on their test?
applications from the current market conditions and the user's spending habits of view, commercial printing market fundamentals or laser print products, world class. CCID Consulting's latest statistics show that in 2007 in the first quarter, laser printing products in the category accounted for more than half of the commercial market, market share, and the office products industry users in the purchase process is also still tend to buy the laser class printing products.
as MFP in the market extend at least 5 years time, and eventually accepted by the user, as the concept of business jet market, although there have been a few years, but has been less because the drive manufacturers, product type small, market share Small and other reasons, has been the performance is tepid.
products from the characterization of the major commercial jet or a color needs of users of SMEs users. is as to whether such users may purchase a low-end color laser printers and indecisive, and business jet is no doubt that they have one more choice. and business jet and the cheapest on the market compared to color laser, but also cheaper than 1,000 dollars, for the budget conscious users, commercial spray or very competitive.
the current needs of business users with color, more and more users demand for these relatively complex, business jet will undoubtedly meet the needs of both color, and relatively tight capital needs of users. Therefore, , business jet market, there is still much room for development.